AS the Exams got over, summer vacation started, recreation and amusements is Trichy city is less and scarce, Cinema is one of the favorite entertainment for the youth and students. With no new movies released and the film industry on strike led to a big vacuum in terms of entertainment. In a Tier II city like Trichy, going to theatres and restaurants are the only hobbies for city residents.
The news that Tamil films would start releasing from Friday was met with positive response as summer vacation has already begun in many schools in the city. The Tamil Film Producers Council (TFPC) officially announced the calling-off of the 48-day strike against high rates charged by Digital Service Providers over Virtual Print Fee (VPF).
The turnout will not be as expected on Friday as no new movies, except ‘Mercury” is released, that it would only increase gradually and the box office status in Trichy could only be determined only after April 27. Promotions are very crucial for any film to have a good turnout. Since no movie promotions were carried out over the past few days, it would yet another couple of weeks to gain momentum by way of new release of movies. But the news that the ticket rates would be flexible from now on instead of a fixed-cap has created confusion among people.