TRICHY: Aimed at attracting college girls, women’s self-help groups (SHGs) displayed the products made by them at a three-day event of College Bazaar at Holy Cross College on Thursday. Promoted by Tamil Nadu Corporation for Development of Women – Magalir Thittam and Tamil Nadu state rural livelihood mission, the exhibition-cum-sale commenced with its inauguration by district collector K Rajamani.
The collector spoke about the objective of the project which was to empower the women financially and socially. “In Trichy, around 3.55 lakh members are active in over 20,000 self-help groups. The schemes provide training and assistance to become entrepreneurs thereby improving their livelihood,” said the collector.
In Thursday’s event, as many as 30 SHGs put up stalls in the college and displayed 70 types of items including jute and cloth bags, honey, ornaments, food products made of millets etc and garments. The programme will go on till January 12. The concept of organizing exhibitions came up a few years ago and the attempts so far have elicited mixed response. Magalir Thittam started conducting the expo-cum-sale among college students in order to draw their attention to the quality of products made by SHGs, .
“We can popularize the products of the SHGs through such bazaars. SHG members are maintaining standards in their products. We want it to reach the masses,” said the assistant project officer (APO) of Magalir Thittam, A John Paul Antony.