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AMMK in charge SAID,” WE HAVE HANDED OVER THE ‘WAR ROOM’ RESPONSIBILITY TO THIS WING,”

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CHENNAI : Knowing full well that it will be under attack from both the ruling AIADMK-BJP alliance and the opposition DMK-led front, the fledgling Amma Makkal Munnetra Kazhagam (AMMK) is opting for not one, but two war rooms — in Chennai and Trichy — to focus on the Lok Sabha polls and the assembly byelections. The party plans to deploy in shifts 20-30 members of its IT wing to run the war rooms 24X7. Each war room will be equipped with computers as well as multiple television sets. “Our members will be constantly watching various news channels for developments to offer updates and reactions in coordination with the party’s leadership,” said a member of the IT wing.

The teams manning the war rooms will focus on content creation, promotion and rapid reactions. The teams will include members from the party’s legal wing as having faced numerous legal challenges and police FIRs during the R K Nagar bypoll, won by T T V Dhinakaran, the party is gearing up for such eventualities across the state.

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“The whole exercise will be handled by our IT and social media wing,” says A Prabhu, an AIADMK MLA who has long sided with Dhinakaran. Prabhu is in charge of AMMK’s IT and social media wing. “With very little support from the media, especially television channels, we have already strengthened our IT and social media wing. The idea is to take everything about our party to the people and we have been successfully doing it. Hence, we have handed over the ‘war room’ responsibility also to this wing,” Prabhu said.

One war room will come up in AMMK’s Chennai headquarters at Ashok Nagar. It will rent a facility in Tiruchi to act as its second hub. While the Chennai war room will coordinate with party units in north and western regions, the Tiruchi one will focus on central and southern districts. With the AMMK still in the dark about getting a common symbol for its candidates, the party has drawn up plans to help reach even a new symbol or multiple symbols to the people, given the time constraint. “We are ready with constituency-specific strategies and campaigns to reach the symbol(s) of our candidates to the people,” the IT wing member said.

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