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Rallying behind the concept of converting waste to wealth

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TRICHY: Rallying behind the concept of converting waste to wealth involving segregation of waste at source and selling the non-recyclable waste, Trichy corporation is to promote the mobile application of a Trichy-based startup. The application will enable residents to place a request to collect the recyclable waste from their doorstep which the startup will collect in its vehicle for a price based on the quality.

The corporation has identified the startup as Recubitech Private Limited, supported by NIT-Trichy through the Centre for Entrepreneurship Development and Incubation (CEDI) initiative. Having developed an exclusive android application ‘TrashNCash’ besides a helpline 70926-70921 for receiving requests to collect recyclable waste, the startup can cover 65 wards of the city with two load vehicles.

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Since the local body has been collecting biodegradable wet waste, the startup will strictly collect only recyclable waste such as newspapers, electronic-waste, plastic products and metals. “After receiving the waste from houses, we will segregate the collected recyclable waste further. For now, we will supply the collected waste as raw materials to manufacturers of recycled products from waste,” Saravanan Palanisamy, co-founder of the startup said. The startup plans to launch its upcycling (manufacturing reusable products from waste) in Trichy.

Once a resident places a request either through ‘TrashNCash’ application or dedicated helpline, a request number will be handed over to him or her. Within a stipulated time, the employees of the firm will collect the waste after weighing it with the digital machine they carry. “Through our application, Trichy corporation can obtain the data about the city’s waste generation potential and quantity of recyclable and non-recyclable waste generated each day,” Sivaguru S, another co-founder added. The civic body has plans to promote the app among gated communities as the recyclable waste sold by the apartments will generate money to fund its maintenance.

“We will support the initiative to make it reach the households. Such projects help us to prevent non-biodegradable waste from heading to dump yards,” N Ravichandran, commissioner, Trichy corporation said. The startup claims that each household can generate at least Rs 300 per month by selling the recyclable waste to the firm.

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