Trichy: Though private schools were barred by the state government from using board examination toppers as their poster boys to attract admissions, these schools have been using e-posters to spread the message on social media platforms. However, officials warned the schools against indulging in any such promotional activity which went against government norms.
The state government had taken account of the mental pressure on students while differentiating them based on the marks they scored in the board examination. It was after consultation with parents and various stakeholders that the government passed an order in May 2017 asking schools to refrain from using school toppers on advertisements with their photographs with the sole motive of attracting admissions.
However, a Pudukottai-based school on Friday circulated e-posters on social media platforms highlighting the toppers of their school. Saying that many government-aided and private schools were doing the same to increase their admissions, the representative of a private school said that in such a competitive atmosphere, it was indeed difficult to attract the attention of parents. “Now that the advertisement is banned, we need to look for alternative avenues to promote our schools. Social media platforms are one such medium through which an information is circulated at a much higher rate,” said the representative.
However, S Vanaja, Pudukottai chief education officer, said that action would be initiated against such schools if found guilty of wrongdoing. “Using pictures of toppers with their scores has been banned but we will look into the social media content as well and take suo motu cognition of such wrongdoings,” she said. Trichy district chief education officer M Ramakrishnan said that the director of school education had issued a direction in this regard which had been circulated among the schools in the district. Action would be initiated if they were found guilty of violating the norm, he said.