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‘Fixing standards can help consumers’

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The Bureau of Indian Standards, Southern Regional Office, Chennai, on Monday celebrated World Standards Day in Tiruchi. For the first time it was being celebrated away from Chennai so as to make its widespread presence felt.

Speakers commended the International Electrotechnical Commission (IEC), International Organisation for Standardization (ISO) and International Telecommunication Union (ITU) for choosing the theme: ‘Video standards create a global stage.’ The mind always works with images more effectively, N.V.S. Narasimha Sarma, Director, Indian Institute of Information Technology, Tiruchi, reflecting on the topic in his keynote address said. It is through fixing standards that monopoly could be removed in the interests of consumers, Prof. Narasimha Sarma said.The other speakers comprising T. Kalaivanan, Deputy Director General (Southern Region), BIS, Chennai; E.S. Gopi, Associate Professor, National Institute of Technology, Tiruchi; M.S. Ramesh, Additional General Manager, BHEL, Tiruchi; and R. Rajamohan, Senior General Manager, Dalima Cement (Bharat) Limited, Tiruchi, dwelt on the effective and interactive nature and transparency of the video marketing trends.

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They explained the standardisation procedures in the context of rapid strides being made in the entertainment and media industry in video technologies.BIS is also actively involved in international standardisation work in the area of video standards, the background paper on World Standards Day – 2019, states. BIS committees have, besides developing standards for video compression, have also prepared indigenous standards on optical fibre network for allowing high speed data transmission and also preparing standards for the next generation LEDs and advanced TV Standards, it states.

(source : The Hindu)

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